I use Google Analytics to analyse the use of our website and help me create a more useful and easy to use site. This is a web analytics service provided by Google. Google Analytics uses "cookies", which are text files placed on your computer, to collect information such as visitor numbers and the most popular pages.
The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
When I provide services, I want to make them easy, useful and reliable. Where services are delivered on the Internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.